Financial aspect of our application

Launching budget

In this section, we will present you the launching budget of our application. This budget shall be in balance. Safe Together does not make profits, because it is a not-for-profit association.

Operation/production costs

To launch the application, obviously some initial costs would apply.

First, for the application development, we need 2 developers, one for each platform (Android and iOS). We figured out that to develop an alpha+beta+final version, we would need one year. The developers would test them out each time, translate it into English and French. We plan some extra time to face any unplanned issue. The average day rate for a freelance mobile developer is 450€. The “Development” cost will be : 450 x 360 x 2= 324,000 €.

Second, it costs $25/year to publish the app on Google’s Play Store, and 99€/year for Apple’s AppStore. The “Application Store” cost will be 120 €.

Third, the cost of a server is estimated to $8,000 (6,855€).

Fourth, our communication campaign will cost 60,000€.

Finally, the costs of using Google’s Google Maps are null, as we estimate that Google’s “Standard Plan” for using Google Maps API is sufficient

Financing

Our costs are offset by various sources of revenue.

The sells of the application will not generate any revenue, as we plan to offer it for free, in the philosophy of a public service.

In this philosophy, the taxpayers are the ones who finance the public service. We do not plan to create a tax, obviously, but the public will contribute to the financing, through a crowdfunding campaign. And if we are recognised as an association, our donors could receive a 66% tax-discount on their donation. That would mean that when we raise 140,975€, donors actually paid 46,521.75€. We believe that this multiplicative effect can help a lot.

Finally, we plan to receive public fundings and to raise money from private actors through our partnerships. The amounts, which have been estimated by our partnership officers, reflect what we want receive from these partners.