Communication 2

In order to make known our application, it seemed to us important to create and diffuse an important communication campaign, that we decline in three parts : Activation, Rollout and Transition.

Activation

First of all we would activate our campaign in the form of various billboards. They would be outlined in the subway and on different buses in the cities:

However in the French Antilles, we would only use big pictures displayed only on buildings or on various city spots. For the French Antilles, it would mainly target the locals that are unaware of many risks such as tsunamis or earthquake:

Rollout

We would follow up this campaign with many preventions adds in travel agencies. One example of caption could be « you never forget your passport, do the same for the app : log in », or « to connect oneself, is to save oneself », or « it’s easy to save your life : just one click away »…

We would also have some tv spot, with a hot topic : such as a man standing on the beach (following the communication style of Corona) enjoying himself just before a big crack/wave comes in. He then finds himself buried under a pile of sand, with just his phone out as he was taking a snapchat selfie just one minute before. We have a close-up of the phone where the button « I need help » is on. The saviors arrive very quickly thanks to the phone/the button/the message. Then a voice over is explaining that the right choice is to get the app, available on Android and iOS.

You can find our animatic of the tv spot

Transition

We would also create and foster many partnerships with local and national associations that would then promote us and be promoted on our app.

We would also have a strong media campaign on the social networks such as Facebook, Instagram, Twitter, Youtube and a chatbot with messenger. We would put videos, interviews, updates and informations regularly.

Cost

We estimate that the communication campaign will cost 60,000 euros for the French Antilles. The biggest component of the campaign cost will be the spot TV that will be diffused before 20h00, which will cost 15,000 euros.