The Recycl'App — By KIDS...

Recycling isn't a chore. Just keep it damn simple :)...

This is a Great Transition project intended to create a vast dynamic of intra-community recycling initiatives. The underlying goal is to create a new form of urban environmental scouting based on the pillars of solidarity, education, and environmental consciousness. The tool that we developed to reach this goal is an application where inhabitants register their recycling actions that are pooled together with the actions of their neighborhood, creating a virtuous cycle sustained by educational content about recycling.

The fundamentals of our application

To present the underlying fundamentals of our application, we have used the Canvas method which synthetically and logically organises our business plan according to its main defining pillars.

For those of you who are too excited to wait, here is a summarized version of our business plan:

Key activities

The what and why of our key activities are the following

Conferences and film screenings on recycling and waste issues: to provide reliable information, create awareness, and encourage creativity;
Competitions between schools, with an official reward attributed by the mayor to the school with the highest rate of recycling: teach the right behavior to the leaders of tomorrow;
“Jeux concours” where we will collaborate with local companies to offer a reward to people that make special recycling efforts: maximize the number of participants to create a widespread dynamic, good promotion of ethical local companies, encourage recycling.

The final aim is to build and federate a community around the issue of recycling by organizing events and projects which have a sens for every member of the community.

Key resources

This mind map summarizes where we would find our key resources to make this happen:

Customer acquisition

We will first work on a short and dynamic promotional video clip and consider working with experts of this kind of media such as the French media Brut and Konbini. Twitter, Instagram and Facebook will be important platforms to reach quickly a large but targeted audience. We will seek to work with local influencers as a first step to increase our visibility on social media.

As a second step, we will make a press release which to disseminate a maximum amount of information that appeals to potential users of ou application and that directs them to this website.

Finally, we will build a strong relationship with local authorities to gain their support, so they can also use their voices in their respective networks to make Recycl’App known and gain influence.

Customer relationship

The relationship between us, our application, and our customers, will build upon four pillars:

Strong values: our application stands for something that most of the segments we target can identify with, i.e. environmental values;
Personalized offer: a personal service offering events and activities around you, as well as a daily journal so customers can see the impact of their own consumption;
Identified and targeted neighborhood initiatives: users can see how they benefit society, which will strengthen their feeling of belonging to a community, and the will to improve it;
Gamification of the platform: this will contribute to building customer loyalty.

Our target customer segments

The main customer segments on which we will rely and which, according to our analysis, present the most potential to create a deep dynamic around recycling and wider environmental awareness issues, are the following:

Our key partners

Our key partners, depending on the estimated force of our possible collaboration with them, will be the following:

Our cost and revenue structure

From a financial perspective, we have broken down our cost and revenues as follows;