Blue Friday Campaign

On your marks, ready, buy! With Black Friday, consumers are in the starting blocks, traders cross fingers…

While the movement “Green Friday” is proposing an environmental-friendly alternative to Black Friday, we will launch in addition to this a campaign called Blue Friday : Do not fall into the traps of plastic consumption and use a tote bag!. It is aiming at giving small incentives to consumers and even the shops’owners to use tote bags instead of plastic bags.