Business Model Canvas

Key Activities

Collect and store household items for rental to students from Sciences Po.

Offer an easy, affordable and environmentally sustainable alternative to purchasing brand new household items (from ustensils to containers to microwaves).

Organize a bi-annual party where we encourage participants to donate their items

Key resources

  1. Platform (web, mobile app)
  2. Customer database
  3. Storage/rental space
  4. Administration (of the storage space)
  5. Household good items we are storing/renting

Value proposition

Sustainable and affordable alternatives to buying new household items:

Sustainable: reach to environmentally conscious students

Affordable: keeps students from having to buy brand new household items that they will not use for the entirety of its useful life.

Customer Relationship

Acquire

Maintain

Grow

Channels

  1. Website
  2. Mobile app
  3. Direct sales

Customer segments

Primarily, students who are moving in/out of Paris for their study at SciencesPo (geographic/demographic), who are (aware of their) temporary status in Paris for study (behavioral/psychological) and do now want to spend too much/waste on housing goods/utensils for the basic need- budget and environmental conscious (behavioral/psychological)

Moving out students: Originally from outside Paris, but moving out due to (1) Full time job in another city (2) Internship in another city (3) Further study in another city (4) Relocation to another city for family/personal reasons With the timeline

Moving in students: From another city, moving into Paris for (1) Study-abroad (2) Full time at SciencesPo for 1 or 2 years With the duration of

Cost structure

We will try to reduce the costs of storing through a partnership with Sciences Po. However we will have some fixed overhead costs of administrative, marketing, and logistical nature. These costs will be accounted for with the small rental fee that we require.

We will use absorption costing in which all fixed overhead costs will be taken into account in the rental fee price so that we at the least breakeven. This means that rental costs will vary from year to year depending on the previous year’s FOH costs.

Revenue streams

We will require a rental fee for the semester where students pay a small amount (which will vary with the type of item and the length of time; one semester, six months, one year…). Students will pay upfront and we will record other information in order to enforce a fee for late returns, deterioration or failure to return items.

Social & Environmental benefits

Reducing the need to buy new items decreases consumption, and re-using items reduces waste and the environmental and social costs of overconsumption. We reduce waste by providing a second life for household items that have not fully depreciated, and encourage a new sustainable economic model for students.