THROW !T WELL (T!W), is a game app that a smoker could download on his/her smartphone. The user could notify when he/she buys a new cigarette pack by scanning the bar code, which automatically fill a gauge with 20 cigarettes. On this app, it is possible to locate trashes close to you with the exact number of steps you need to do to attend it.
This is how we want to make a change
The major risk is that the user will be bored, may not durably change students’ behaviours outside of the Sciences Po’s zone. Communication and sensitization around the environmental benefits of a well thrown butt is really important. That’s why we decided to produce a teaser to present our project. This short film will be published on social medias such as Facebook (2,2 billion users in 2018) and Twitter to make it go viral, in order to promote our activities and partners. Another risk is that this game app will only function on the public road. In the private sphere, people will smoke and throw their butt in their rubbish. To prevent this risk, people will be able to add their rubbish on the open source map.