Raise is a social network dedicated to equality of chances. On Raise, tutors and professionals exchange information on educational and career opportunities. Tutors can provide better information to high school students while professionals get the opportunity to civically engage.
The name of our concept, Raise, refers to the aim of the platform: get middle and high school students to grow, improve and build their own future. Raise also means empowerment, the empowerment of tutors, who, thanks to the platform, can now play a decisive role and empower their students in turn. Working as a team, they can raise their level of knowledge, pull together their competences and exchange with each others.
The first logo represents a network. It embodies the fact that this platform aims at creating a social network dedicated to tutors.
Regarding the color palette we have chosen shades of yellow and orange that refer to sunlight, symbolizing the guidance of the tutors.
We used the font “No more lies” for this logo.
Alice is a tutor at Ambition Campus. She is currently regularly meeting with Sarah, a 16 year-old teenager who is interested in environment protection and renewable energies. The problem is : Alice has no knowledge or experience with this field.
She therefore connects on the platform Raise. She had previously subscribed to the platform alongside most members of Ambition Campus simply be uploading her LinkedIn profile.
On Raise, Alice types engineer energy in the search bar to get access to profiles of professionals or of other tutors that could be sources of information for her and Sarah. She can precise her search entering more criteria such as location, level of diploma, firm or university …
She could have also used the chatbot functionality if she wants to be assisted in her research (link: https://www.messenger.com/t/raise.orientation).
After an inquiry on our entire database, Alice obtains three different profiles. The profiles are voluntarily varied. Some are tutors in other associations, others are professionals in companies Raise developed a partnership with. She chooses to check the profile of Benjamin, an engineer at EDF. Raise has a partnership with the CSR department of EDF meaning that EDF regularly communicates about Raise to its employees and encourages them to subscribe to Raise and share information on their careers. EDF also regularly invites high school students to visit its facilities.
On his profile Alice can see his education, his work experience, where he volunteers at and on which subjects he can advise on. If she wants more information, she can send a Raisemail to Benjamin and start a conversation with him. She can also plan a meeting with Benjamin and invite him to an event. Their schedules are automatically synchronised so that we can easily find a common time slot to meet up.
Alice’s own profile page is a source of information for other subscribers. She can add as much information as she wants and she answers the Raisemails she receives from others subscribers. Finally, she can also be informed about events that Raise regularly share on its platform.
One of the platform’s aim is to develop a real Raise community. Not only can tutors get more information for their students on the platform but they can also get to exchange with other tutors and professionals on their own careers and get to know new fields of the economy. By organizing afterworks, teambuilding and happenings, visits of corporations’ facilities & networking, the “Raise” experience is directly rewarding the platform’s subscribers.
Moreover, to recognize the engagement of these tutors and professionals, we thought of rewarding mechanisms such as offering virtual badges visible on the website and exportable on Linkedin. The number of badges obtained would depend on the tutors’ number of interactions, response rate, reactivity…