KI | Ki is an app that shows consumers the environmental impact of the clothes that they find in stores. By scanning the bardcode of an item of clothing with KI, they can see the in detail how the materials and the resources used to produce the item impacted out environment.

The name “Ki” comes from Japanese, where it means both “tree” (木), as a representation of nature, and “spirit” or “feelings” (気). Our app raises awareness and creates the feeling of empathy (気) for our waste of natural resources (木).

Ki seeks to educate and inform the public about the harmful impact that the fast fashion industry and our consumer habits have on our planet.