F.OO.D.L.Y. stems from the need for a more sustainable future. Food is one of the greatest polluters of the planet and students must take action by adopting and promoting sustainable consumption behaviours. F.O.O.D.L.Y is a platform where students can find one-person recipes, cooking ideas for leftovers, basic notions on sustainability and a community to share the vision for a cleaner and better world.
This app is intended to, first and foremost, provide educational insights and recommendations on food conservation and food-waste reduction, targeting mainly the French student population who have not yet developed proper food-management behaviors. Foodly is conceived to create incentives for a segment of the population that is strongly influenced by social media, which is reflected on the idea of providing compelling pictures of food and meals that are thereafter shared with the Foodly community. Through the proposal of recipes that abide by the ingredients remaining in a student’s fridge, Foodly aims to spark the creativity and imagination of students to be productive with their leftovers, while simultaneously incentivizing them to save money on their food budget.
Along the same lines, the app allows for an exact calculation of the quantity of ingredients required for each recipe, which in turn reduces the amount of leftover food in the first place. As such, the app will positively impact the consumptional behaviors of students and lift a weight off their budget, firstly by reducing the amount of ingredients purchased before the meal, and secondly by proposing alternative meals to be prepared with the leftover quantities of ingredients. Additionally, the app will serve as a community platform whereby the users will be able to share the product of their cooking skills with their peers by means of pictures. This will also allow for a fair share of cooking inspiration between the users. The rationale of food pictures and a sharing platform rests upon the fact that social media has nowadays a huge impact on the behavior of the youth population, thus we hope that Foodly will positively affect this behavior towards the reduction of food waste and better food management.
We strongly believe that, as students ourselves, such consumption behavior changes are both necessary and beneficial for the individual student, the community at large, and most importantly the environment. We hope to develop the idea of food saving into a trendy and contemporary era by making it a popular and desirable practice among students.